About Asset Elite
Lifelong Protection, Lasting Wealth
HLA Asset Elite is a comprehensive investment-linked protection plan designed to secure your future while growing your wealth.
With lifelong coverage of up to age 100, loyalty rewards, and flexible investment options, it provides the ideal balance between security and growth.
Whether you’re planning for your family’s financial protection or your long-term legacy, Asset Elite gives you the confidence of lifelong coverage and steady asset accumulation — all in one plan.
'' Secure today, build wealth for tomorrow.''
Key Features
Comprehensive Protection
- Death Benefit: Your family will receive the higher of your Sum Assured or Account Value if something happens to you.
- Complimentary Benefits: Extra protection like Cancer Recovery and Elder Care for eligible cases
- Coverage up to age 100: Enjoy lifelong coverage with automatic extensions every 5 years, no medical check-up needed.
Wealth Growth & Rewards
- Loyalty Bonus: Get rewarded with up to 15% of your Basic Sum Assured for staying committed to your plan.
- Account Value Growth: Grow your savings through professionally managed funds for steady, long-term returns.
- Premium Allocation: From the 7th policy year onwards, up to 100% of your premium goes directly into your investment — giving your money more power to grow.
Flexibility & Options
- Fund Flexibility: Switch funds, top up, or withdraw anytime to match your financial goals.
- Coverage Flexibility: Increase your coverage during major life events like marriage, home purchase, or childbirth.
- Involuntary Loss of Employment (ILOE) Benefit: If you lose your job unexpectedly, get up to RM6,000 credited to your policy to help you stay protected.
REQUIREMENT
- 30 days to 70 years old
- Minimum Sum Assured: RM500,000 (below age 51) / RM350,000 (age 51 & above)
- Up to age 60, 70, 80, 90, or 100
- 6, 10, 15, 20 or full pay
- Payment modes: monthly / quarterly / semi-annual / annual
WHY DO YOU NEED IT ?
Protection
Flexibility
Wealth Growth
Long-Term Vision
“ Get Your Free Quote Now ”
CUSTOMER TESTIMONIALS
Frequently Asked Questions (FAQ)
A medical checkup may or may not be required depending on your age and the coverage amount applied.
The minimum coverage is RM500,000 for applicants below age 51, and RM350,000 for applicants aged 51 and above.
You may choose coverage until age 60, 70, 80, 90, or up to 100.
Yes. When the policy matures (e.g., at age 100), you receive the full Account Value as your Maturity Benefit.